Laurens van Riel, 42workspace, Rotterdam

I build software in Rotterdam, mostly with AI agents, and ship it.

I started Van Riel Online Services in 2023. From a desk at 42workspace on the Schiedamse Vest I build webshops that talk to ERP systems, dashboards instead of spreadsheets, and automation for work that comes back every week.

The works on this site are my own products. Most began as a question I kept asking at work (which style is this, where does this quote come from, how was this lit) and turned into an atlas or a tool that answers it.

For clients

• Van Riel Online Services

  Webshops, dashboards, automation and AI for businesses, in Dutch.

• Strategiehelden

  Go-to-market strategy for SMEs and scale-ups: which customer first, at what price, through which channel.

Talks

• This room is a lead

  AI Playground: GTM + AI, 42workspace, 22 Oct 2026

  The go-to-market workflows I run with AI agents, and what each one costs: validating ideas with a critic agent, finding leads on a map, first messages in a business’s own tone.

What it costs to run

≈ $4a month: what stylogeny.com costs on Bunny, container and CDN included. The static sites cost less.

Get in touch

A few short questions, so my reply fits. I read everything and reply myself.

Write to me

Or email me directly: laurens@vanriel.eu