lavanriel.nl
The Signal Base container on the quay with its doors open on a screen showing signalbase.app.

RIEL 0000127Live

Signal Base

A hub that tells wholesalers who to call

Signal Base reads a wholesaler’s ERP and webshop every hour and learns each customer’s own order rhythm. When a customer misses a beat, they are on today’s call list, with the reason.

Works no.
012 of 31
Status
Live
Work began
27 Oct 2026
Where
signalbase.app
Made by
Laurens van Riel, 42workspace, Rotterdam
The Signal Base homepage: “Know who to call before they stop ordering.” beside a board of customers’ order rhythms and today’s call list.
signalbase.app on a desktop, 26 October 2026.
Signal Base on a phone.
On a phone.

In numbers

  • 4signals
  • 20market pages

What is inside

  • Four signals: past its own rhythm, smaller orders, a product drops out, and a new customer
  • A page for each of 20 markets, each with its own signals and demo board
  • A tour of the real dashboard’s screens, in demo data

How it is built

The site is static Astro on Bunny; the call list in the hero is worked out by the same function on the server and in the browser. The dashboard itself reads Brincr and WooCommerce.

Visit signalbase.app