lavanriel.nl
The Strategiehelden container on the quay with its doors open on a screen showing strategiehelden.nl.

RIEL 0000087Live

Strategiehelden

A go-to-market practice for Dutch SMEs and scale-ups

Which customer you win first, why they choose you, what you ask and through which channel. The site draws your market as a map that rearranges as you scroll, and its knowledge base explains go-to-market in plain Dutch.

Works no.
008 of 31
Status
Live
Work began
24 Oct 2026
Where
strategiehelden.nl
Made by
Laurens van Riel, 42workspace, Rotterdam
The Strategiehelden homepage: “Kies je plek in de markt.” beside a map of dots with one red dot marked “jij”.
strategiehelden.nl on a desktop, 26 October 2026.
Strategiehelden on a phone.
On a phone.

In numbers

  • 5steps
  • 0cookies

What is inside

  • The approach: map, customer, position, price, then channel and launch
  • A knowledge base: what a go-to-market strategy is, a one-page template, a worked B2B example
  • No cookies; a short form at start.strategiehelden.nl starts it

How it is built

Astro with GSAP and a canvas map, static on Bunny, with Bunny DNS. The approach and the knowledge base have markdown twins for AI search.

Visit strategiehelden.nl